Develop a simple innovative framework for a business concept of your choice using the five key questions (what, when, where, who, how)

Answers must be at least 8 sentences. No plagiarism, use references if needed.

1.  Develop a simple innovative framework for a business concept of your choice using the five key questions (what, when, where, who, how).Next, predict whether or not this strategy will require an incremental change or radical change, and provide a substantive discussion on your selection of either incremental or radical change. 

2. Discuss a prominent environmental or sustainability practice employed by a company that you believe has been forward-thinking and successful in its efforts. How have their policies impacted the company, society, and the environment?