Does the chosen company expressly position it as ethical business?

ASSIGNMENT

Task details:

· You are asked to write an essay, proving answers to all the questions specified below (see page 2). Make sure you are providing sufficient and relevant arguments sustaining your answers. In case of using real case example(s) in support of your standpoint, there should be a clear reference to that/those case(s).

· All the sources should be correctly cited, and the theories clearly identified.

· The essay should contain introduction, body(discussion) and conclusion parts. Questions must be answered in an essay format, no bullet points allowed.

Formalities:

· Wordcount: 1000 to 1500 words

· Structure: Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 11 pts.

· Text alignment: Justified.

· Citation: The in-text References and the Bibliography must be in Harvard’s citation style.

It assesses the following learning outcomes:

· Outcome 1: Identify ethical character traits

· Outcome 2: Express/justify opinion on adequate ethics standards in business

· Outcome 3: Learn how Internet and social media shapes the ethical image of companies

Task:

Choose a company that is a world-leader in its sphere. Research the available information and answer the following questions:

1. Does the chosen company expressly position it as ethical business? The answer to this question should contain specific extracts from on-line resources (links, screen captures, etc.)

2. Does the chosen company impact on the overall consumption? What effects does it have?

Rubrics

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal Fail 60-69	Fail <60
Knowledge & understanding (30%)	Student demonstrates understanding of the main concepts and principles pertaining to the two legal systems and awareness of current areas of debate	Student demonstrates good understanding of the theory delivered in class, applying some relevant knowledge to the question (some minor details might be missing)	Student demonstrates some understanding of the theory delivered in class, applying some knowledge to the question (key details might be missing and there may be some irrelevance)	Student demonstrates little understanding of the theory delivered in class, applying very little key knowledge to the question. Key details are missing and irrelevance is present.	Student demonstrates an insufficient understanding of the theory delivered in class. Key knowledge is not applied to the in question and information is of little or no relevance.
Application (25%)	Student selects appropriate support from data, real life case studies or literature to support their argument.	Student selects mostly appropriate support from data, real life case studies or literature to support their argument.	Student makes acceptable effort to select appropriate support from data, real life case studies, or literature to support their argument.	Student makes little effort to select appropriate support from data, real life case studies, or literature to support their argument.	Appropriate support from data, real life case studies, or literature to support arguments is insufficient or absent.
Critical evaluation (25%)	Student relates concepts and principles to underlying theoretical frameworks and approaches well. Some attempt may be made to engage critically with these frameworks.	Student sufficiently relates concepts and principles to underlying theoretical frameworks and approaches.	Student makes some effort to relate concepts and principles to underlying theoretical frameworks and approaches. Some connections and relationships may be weak.	Student makes little effort to relate concepts and principles to underlying theoretical frameworks and approaches. Some connections may be weak or inappropriate.	Student does not relate concepts and principles to underlying theoretical frameworks and approaches.
Communication (20%)	Student communicates their ideas very clearly and concisely, making excellent use of visuals to support their message.	Student communicates their ideas clearly and concisely, making good use of visuals to support their message.	Student communicates their ideas with some clarity and concision. Visuals are used to support their message successfully at times.	Student communicates their ideas with limited clarity and concision. Visuals support their message with limited success.	Student fails to communicate their ideas clearly and concisely. Visuals are poor and do not support the message.

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