Lesson 5 Activity 1
Qualitative data refers to the data that is non-numerical in nature and collected to approximate and characterize. It is collected through methods of interviews, observation or questionnaires and often appears in a narrative form (Barnham, 2015). On the other hand, quantitative data is that which can be counted, measured and expressed in numbers or quantities. Quantitative data is concerned with measurements and is collected using surveys, experiments, or observations and interviews (McDaniel & Gates, 2018).
Marketing research report may contain various kinds of qualitative data to inform decision-making, keep with market and economic trends and achieve business excellence. Some of the qualitative data to be required for the marketing research report include data on branding, consumer behavior trends, data capturing the reach of marketing efforts, identifying new market opportunities and data showing insights on products (McQuarrie, 2015). Quantitative data for market research report will include information such as customer satisfaction, employee satisfaction, quantity of consumer demand, and price index among others.
Customer satisfaction survey questionnaire
| Company Name | Contact | ||
| Customer # | Date |
Please help us improve our standard of customer service by filling this customer satisfaction questionnaire. Your private details will be kept confidential.
Please indicate your degree of satisfaction by ticking appropriately in the spaces provided, where:
A = Poor B = Satisfactory
C = Good D= Excellent
| Question | A | B | C | D | Any suggestion or comments? | |
| How responsive are we when attending to you? | ||||||
| How professional are we when attending to you? | ||||||
| In the event you have received any technical support from us, how is the competence of our technical support team? | ||||||
| How is the quality of our products and services? Do they satisfy your expectations in terms of quality and performance? | ||||||
| How is our delivery? Did it meet your delivery expectations? | ||||||
| How competitive are our products relative to others in the market? | ||||||
| How is our approach to quality management? | ||||||
| Overall, how do you rate our company? | ||||||
| What comments or suggestions do you have for us to help us improve the quality of our customer service? | ||||||
| What is the one thing you like or dislike about our products and services? | ||||||
| What would you buy from our competitors that you would not buy from us? What would inform your decision? | ||||||
| How thoroughly do you believe we understand your needs and are able to add value to you? | ||||||
| What can we do to exceed your expectations? | ||||||
Customer Signature: …………………………….Date: ……………………………………………
References
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