Product Branding
Branding is one of the critical aspects that business players consider in marketing their products or services. Proper branding may likely create a memorable impression in the customers’ minds, and it is also a way through which a business can distinguish itself from other competitors (Ristevska & Sopova, 2018). For small businesses, branding helps introduce a product to the target market and help make the company/ organization more recognizable to the intended audience.
There are significant components that make a brand. The first element is the brand name of the product. The words used to identify a product or the company or a given concept can help align the product to a given target market. Although the naming of a product may seem an easy step, coming up with an iconic name can help make a given product stand out from the rest. The second element is the Logo being used for marketing (Andersson, Solitander & Ekman, 2019). The Logo, which is the visual trademark, can help identify a specific brand and differentiate it from a pool of other products. The product can be defined by special graphics that make the product unique and appealing to the target market.
Product packaging is another aspect that can help define a given product brand. In marketing, the packaging is much more than protecting the contents of a product. The packaging can bring out its best features and a gateway to making the product appealing to the target market (SIPAHI, 2020). Additionally, promotion or marketing strategies are also used to provide an appealing overall presentation. In today’s marketing world, products that are branded are likely to attract a wider target market. It is, therefore, important that organizations consider branding as part of product marketing strategies.
References
Andersson, M., Solitander, A., & Ekman, P. (2019). Cluster branding and marketing. A handbook on Cluster Brand Management. Henderson.
Ristevska-Jovanovska, S., & Magdinceva Sopova, M. (2018). Brand and Branding as Important Management Priorities. Knowledge-International Journal, Scientific Papers, 28(1), 209-215.
Sipahi, D. E. (2020). Is self-esteem important to marketing literature? Branding perspective from Nike’s Sports Wear Industry in DE/USA. Is self-esteem important to marketing literature? Branding perspective from Nike’s Sports Wear Industry in DE/USA, 43(1), 20-20.
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