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SOC200 Research Methods in Social Sciences Essay

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SOC200 Research Methods in Social Sciences

Assignment 4 – Content Analysis

Objective: To compare themes generated from popular music lyrics using inductive content analysis.

Instructions:

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1. Read the Qualitative Research lecture slides found on Canvas.

2. Choose a musical genre and at least 3 artists from that genre.

3. Conduct open coding by generating at least 10 “themes” that appear in the lyrics. For example, “love and heartbreak” is a theme often seen in classic rock music. Themes are more than just one word, use phrases.

Musical Genre:

Artists:

Themes:

1.

2.

3.

4.

5.

6.

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8.

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10.

4. Conduct axial coding by examining relationships between the themes. For example, “love and heartbreak” is often associated

with “alcohol use to deal with problems”. Generate at least 5 relationships that you seen between themes.

Relationships between themes:

1.

2.

3.

4.

5.

5. Conduct selective coding by seeing if the themes/relationships generated in step 4 above are seen in another genre of music.

List at least 5 similarities and differences in your new genre.

New Genre:

1.

2.

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4.

5.

6. Write a two page summary of your results. In your opinion, how effective was content analysis in learning more about lyrics

as a cultural artifact? Please submit one document with the above worksheet and your summary to Canvas.

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