Task 6 Advertising and the Role of Technology Essay, Online marketing is increasingly becoming the preferred form of marketing over offline marketing due to the numerous benefits and advantages that it offers to marketers. Online marketing is proving to be the easiest means by which brands can reach a wider target audience. With online marketing, marketers can reach millions of potential customers transcending regional or national borders (Salmiah et al., 2020). This is made possible by placing ads in various search engines which increases brand visibility for online visitors. In the same breath, online marketing helps in greater exposure to the brand. Unlike offline marketing strategies that are limited in their coverage in terms of the area or region targeted, online marketing transcends borders and reaches millions of people.
Also, online marketing enables marketers to get real-time results which can enable better tracking of the performance of the various marketing initiatives (Priya, 2018). This enables marketing managers to make quick decisions to adjust underperforming marketing initiatives.
Similarly, online marketing is preferred because it improves customer engagement (Priya, 2018). Online platforms enable marketers to interact with their customers in real-time thus addressing their concerns and responding to customer complaints promptly. This increases brand reputation as customers feel appreciated when they get timely feedback. In the same way, marketers can communicate to potential customers such information as the launch of new products, changes in pricing, or new promotional activities.
Besides, online marketing is cost-effective as compared to offline marketing. The initial capital outlay to invest in online marketing initiatives is quite low compared to offline marketing. In addition, it yields a higher return on investment. Customer acquisition costs are also low with online marketing than offline marketing because activities such as email campaigns, social media posts, and website content are very cheap to use (Priya, 2018).
References
Salmiah, S., Fajrillah, F., Sudirman, A., Siregar, M. N. H., Simarmata, J., Suleman, A. R., … & Jamaludin, J. (2020). Online Marketing. Yayasan Kita Menulis.
Priya, M. M. (2018). Online marketing. International Journals of Commerce, 6, S1.
Task 6 Advertising and the Role of Technology Essay
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