Task 6 Bus 364 Marketing Research Essay

Task 6 Bus 364 Marketing Research Essay

The Sampling Process in Marketing Research

Sampling is a procedure that researchers use in conducting statistical analysis that involves choosing a pre-established number of observations from a broader data set (Etikan & Bala, 2017). Probability sampling involves using sampling processes to select samples from larger populations based on probability theories. Non-probability sampling is a sampling technique where the researcher knows the chance of choosing each member. In probability sampling, the researcher has an equal opportunity of picking each member of the population (Etikan & Bala, 2017).

Data Validation– refers to the process of testing the quality and accuracy of research data. Data validity has a significant influence on the outcomes of a particular study since researchers base their conclusions on the interpretation of research data. Therefore, if the data is false, then the results will be inaccurate (Andrade, 2018).

Data Editing– is the process of reviewing research data to check for its reliability, sufficiency, and accuracy while detecting and correcting errors to increase its usefulness to the researcher.  Data editing depends on time, available resources, the type of data, and the procedures and rules of editing (Habibzadeh, 2017).

Data Coding– this is the process that researchers use to describe or define the research data. The researcher starts by going over the research and formulating a storyline. The researcher then arranges the data into categories and utilizes memos to clarify and interpret the types of codes (Stuckey, 2015). The researcher must maintain the storyline or research question during the coding process to remain attentive to pertinent codes.

Differences between the Three Concepts

While data editing refers to checking research data for errors and mistakes, validity indicates the soundness of research concerning the methods and design of the study data. Validity allows the researcher to make a genuine representation of the research phenomenon that the data measures. On the other hand, coding is categorizing and assigning specific values to responses.

Task 6 Bus 364 Marketing Research Essay