Week 3 – Journal Price Strategy [WLO: 1] [CLO: 3]

Week 3 – Journal Price Strategy [WLO: 1] [CLO: 3] Prior to completing the quiz, review Chapter 5, Table 5.3: Pricing Strategies and Objectives of the course text. Instructions This week, you will have an opportunity to practice completing identifying pricing strategies.

Price Strategy
[WLO: 1] [CLO: 3]
Prior to completing the quiz, review Chapter 5, Table 5.3: Pricing Strategies and Objectives of the course text.

Instructions

This week, you will have an opportunity to practice completing identifying pricing strategies. Fill out the below table and submit it to Waypoint as the journal requirement for this week. You can access the table by downloading the Week 3 Journal Entry

COURSE MATERIAL:

Text
White, S. (2012). Principles of marketing (2nd ed.). Bridgepoint Education, Inc.

This text is a Constellation™ course digital materials (CDM) title.
Articles
Keim, B. (2007, December 15). Are Diesel’s “global warming ready” ads evil … or fun? (Links to an external site.) Wired.
Solomon, M. (2015, January 26). Truthiness and consequences: Today’s consumer trend of values-based shopping (Links to an external site.). Forbes.
Multimedia
Chan, G., & Gibson, T. (Directors). (2009). Market research (Segment No. 2) (Links to an external site.) [Film segment]. In S. Garner (Executive Producer), Marketing, research and segmentation. ClickView.
Harvard Business Review. (2008, June 30). The five competitive forces that shape strategy (Links to an external site.) [Video]. YouTube.
MindToolsVideos. (2018, September 19). How to use SWOT analysis (Links to an external site.) [Video]. YouTube.
Tribus. (2013, May 6). What is integrated marketing (Links to an external site.) [Video]. YouTube.
Vale, J. (Director). (2011). Burberry (Segment No. 4) (Links to an external site.) [Film segment]. In C. Sillery (Executive Producer), Fashion: Superbrand chic [Film]. BBC.
Web Pages
American Marketing Association. (n.d.). American Marketing Association (AMA) (Links to an external site.).
University of Arizona Global Campus. (n.d.). Building and optimizing a modern resume (Links to an external site.).
University of Arizona Global Campus. (n.d.). LinkedIn overview and best practices (Links to an external site.).
University of Arizona Global Campus. (n.d.). Schedule a phone appointment (Links to an external site.).
University of Arizona Global Campus. (n.d.). Self-Assessment (Links to an external site.).
Claritas. (n.d.). Segment details (Links to an external site.).
Claritas. (n.d.). ZIP code look-up (Links to an external site.).
Converse. (n.d.). Custom shoes (Links to an external site.).
Etsy. (n.d.). PearlsAndLavender (Links to an external site.).
Royal Treatment. (n.d.). Royal Treatment (Links to an external site.).
Social Media Association. (n.d.). Join SMA (Links to an external site.).
Websites
Association for Business Communication (Links to an external site.). (n.d.).
Association for Women in Communications (Links to an external site.). (n.d.).
Bank of America (Links to an external site.). (n.d.).
Budweiser (Links to an external site.). (n.d.).
Claritas (Links to an external site.). (n.d.).
eMarketing Association (Links to an external site.). (n.d.).
H&M (Links to an external site.). (n.d.).
International Association of Business Communicators (Links to an external site.). (n.d.).
Social Media Examiner (Links to an external site.). (n.d.).
Southwest Airlines (Links to an external site.). (n.d.).
Subaru (Links to an external site.). (n.d.).
Taco Bell (Links to an external site.). (n.d.).
Uber (Links to an external site.). (n.d.).
Under Armour (Links to an external site.). (n.d.).